It’s business time!
I’ve got a few questions here that’ll help me nail your vision. Take your time, throw on some good tunes, and answer these to the best of your ability!
An intake form, really??
Yeahhhh, it might seem like the opposite of the care-free vibe I display publicly, but this will really help me understand what you’re needing from me. So, bully for you for putting in that effort there, bud!
SERVICE PACKAGES:
Starter Brand Kit —
Logo + colours + type + mini guideIllustration-Driven Brand —
Logo + visual system + illustration setFull Brand Identity —
Strategy, logo, visuals, guidelines, core assets
🎨 Brand Strategy & Foundation
Brand Discovery / Strategy Session — $500–$2,000
Research, positioning, audience, competitors, mood directionBrand Naming —
Name concepts + rationale (no legal clearance)Tagline / Brand Messaging —
Slogan, value prop, tone samples
Logo & Identity Design:
Primary Logo Design —
Custom logo with 2–3 concepts + revisionsSecondary / Alternate Logos —
Stacked, horizontal, badge versionsIcon / Mark Only
Logo Refresh / Redesign
Visual Identity Elements:
Brand Colour Palette
Typography System —
Font pairing, hierarchy, usage rulesIllustration Style Development —
Visual language, motifs, sample illustrationsPattern / Texture Design
Custom Icons (per icon OR as a bundle)
Illustration Services:
Custom Illustration (single piece) —
Depends on complexity and usageIllustration Set (3–6 assets)
Mascot / Character Design
Editorial / Marketing Illustration
Brand Assets &
Applications:
Business Card Design
Social Media Templates (3–6)
Presentation / Pitch Deck Template
Packaging Design (single SKU)
Website Visual Direction (no dev) —
Homepage mockup + style direction
Brand Guidelines:
Mini Brand Guide (5–10 pages)
Full Brand Guidelines (15–30 pages) —
Logo usage, colours, type, illustration rules, examples
Add-ons &
Pricing Modifiers:
Rush Fee — +25–50%
Additional Revisions — $75–$200/hour
Extended Licensing / Buyout — +20–300%
Ongoing Design Support (retainer) — $1,000–$4,000/month
